With Google’s algorithms evolving rapidly and AI reshaping the search landscape, improving your website’s search engine ranking in 2024 requires a modern, strategic approach. Staying ahead means more than just using keywords—it’s about delivering value, performance, and trust.
At AJ Codegenius, we help businesses adapt and grow through cutting-edge SEO. Here’s how to improve your website’s ranking in today’s search environment.
1. Optimize for Google’s Helpful Content Update
Google continues to prioritize helpful, people-first content. In 2024, thin or keyword-stuffed pages won’t rank well. Instead:
- Write in-depth, original content that answers real user questions
- Demonstrate first-hand expertise and insights
- Use natural language that reflects user intent
This builds EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), a critical SEO signal today.
2. Target Long-Tail and Conversational Keywords
AI-powered search tools and voice search are changing how users phrase queries. Focus on:
- Long-tail keywords (e.g., “best web design practices for small businesses 2024”)
- Conversational queries and question-based formats
- Semantic keyword variations
These attract more qualified traffic and align with modern search behavior.
3. Improve Core Web Vitals & Page Speed
In 2024, user experience metrics still matter. Optimize Core Web Vitals by:
- Minimizing loading delays (LCP under 2.5s)
- Reducing layout shifts (CLS below 0.1)
- Ensuring fast interactivity (FID/TBT under 100ms)
Use tools like PageSpeed Insights and Lighthouse to guide your performance improvements.
4. Use Structured Data (Schema Markup)
Enhance your presence in search results with rich snippets like star ratings, FAQs, breadcrumbs, and more. Adding schema markup helps Google understand your content better and can increase click-through rates (CTR).
Common schema types to use:
- Article
- Product
- LocalBusiness
- FAQPage
5. Mobile Optimization Is Non-Negotiable
Google indexes your mobile version first. Make sure your site is:
- Fully responsive
- Easy to navigate on small screens
- Optimized for touch interaction
Mobile-first design helps boost rankings and improves on-site engagement.
6. Update and Refresh Existing Content
Instead of only creating new pages, revisit older content and:
- Update outdated stats or references
- Add new sections to expand the topic
- Improve SEO with internal links and updated keywords
Refreshing content can boost rankings for existing URLs with minimal effort.
7. Build Topical Authority in Your Niche
Don’t just post random blog articles—create clusters of related content that signal depth. For example:
- A pillar page on “SEO Strategies” linking to supporting posts like “On-Page SEO in 2024,” “Backlink Best Practices,” etc.
Google rewards sites that demonstrate depth and authority in a specific subject area.
